By Art Radtke
We have been trained since school days that summer is a time to slow up and relax; the problem is that the bills still need to be paid! The secret is to use the magic of summer to drive your business growth. Here a collection of marketing ideas to drive business.
- Host a fishing tournament as a fund raiser for charity that you support includes lessons. Try to provide an array of prizes to involve all of the participants. While promoting the event, don’t forget to visit local bait shops and meet the owners.
- Throw a beach party. Supply food and drinks and don’t forget the fun games! Summer favorites include beach volleyball, horse shoes, badminton, corn hole, and bocce ball.
- Host a barbecue. Invite your clients, prospects and neighbors to a grill-out at your business. Set up in the parking lot or have barbecue served in your office. Make it fun and include a gift certificate to a local ice cream store for anyone who wears flip-flops.
- Pick up the phone. When you are on vacation, plenty of time is spent in the car or airport terminals waiting on transportation to get you where you’re going. During this time, schedule quick appointments to call your clients and thank them for being your clients.
- Have a wine tasting at a local boat dealership. Include your local boat lender and insurance professionals and have them bring guests.
- You don’t have to hit the links to have a fun day of golf. Throw a golf tournament at a local
miniature golf course with trophies and awards banquet afterwards.
